Where Running Meets Influence
House of Runners is your easy access to the running & trail community.
Make noise through the ones that the running sphere trust!
We’re the first international influencer & communication agency specialised in running & trail.
We manage influencer campaigns and have developed a unique tool to enable brands, institutions and event organizers to connect with their perfect targeted audience.
What's my pace ?!
Running & trail
content creators
We have developed an all-in-one structure to finally allow you to connect easily with the running & trail talents you really need. We match datas with a human work to get the best possible results.
> 1 000 creators
With years of working in the area, we have built a strong database of over 1,000 creators active in running & trail.
Target the right audience
Our tool includes very specific criterias for your research: level of running, focus on running in their communication, location, gender, social medias datas...
Human values
We know that datas is not the only key to success. We bring human values and resources to it, making sure the campaigns are being managed professionally and with positive relationships.
International
House of Runners helps you to connect with talents from all across Europe. If you aim for your race and brand to be known internationally, we are here for you!
You are a content creator and have a specific project in mind,
Let us know
What we do
Influencer campaigns
Our expertise in the running & trail sphere helps us to develop impactful and personnalised influencers campaigns. We understand the runners need and develop activations that can build genuine connections with the audience.
What brought them to us
"We have partnered with a running event and want to make the most out of it"
“We have developed a product perfect for the ones who start running and want to connect with them”
"We have been involved in running for years and want to make something different, any idea?"
Event activation
Running & Trail events are everywhere! How do you make a difference? How do you reach out to a new audience? How do you make sure your partners are happy with their experience?
We have worked on multiple running events over the years and can help through influencer activations to reach out to new audience, leverage the event notoriety, gain credibility and involve the event partners.
Events we have recently been working with: Schneider Electric Paris Marathon, Run In Lyon, Harmonie Mutuelle Semi de Paris, 10k adidas...
Product seeding / testing
The running & trail community is super active on social medias. Most of them follow and trust specialized content creators, because of their credibility. When launching a new product, what's best than placing your product in the hands of the ones the runners trust?
“We will release soon a new pair of running shoes, for roads, for women running occasionally. Can you help?”
“Testing is believing! Can you help us to organize a moment where running creators test our new headphones?”
"We have been involved in running for years and want to make something different, any idea?"
Content production
Content is key, nothing new about it! But producing a content that matches the runners habits is more difficult :)
It is important to be credible, respect the sport, its rules and values in order to gain the respect of the community and avoid any misconduct.
We can produce content for events, brand campaigns, social medias with a team in-house. We have running talents also acting behind the camera!
Who we are
House of Runners is an influencer and communication agency and platform specialised in running & trail.
Why building something specific to the running industry ? The number of runners is growing, and so is its social media presence. Running content creators are being trusted and we aim to professionalize the relationships they build with brands, institutions and events.
We have built a strong network in the running industry over the past years and aim to provide that expertise to all the actors that are getting involved in this amazing sport.
House of Runners is founded by Martin Leroy, having worked in the sports industry for the past 12 years and Farid Boumkais, former professional running athlete and athlete's agent since 2012.
We are part of House of Stories and 4Success Group, established talent management group, focused in the sports industry.
12,4M
runners in France (+3% each year)
2,5M
runners follow running influencer activities in France.
57%
of them consume running related content on social medias.
>10 years
of experience in the sports industry and connected to running activations.
Case studies
The 100m HiPRO
HiPRO pushes the boundaries with a unique race in Montmartre
Take one of the iconic events of Paris 2024, the 100m. Add an extra dose of challenge and you get the 100m HiPRO. A unique race, open to the public, on the steps of Montmartre.
In co-creation with agencies La Fourmi and Magic Garden, we were in charge of all the event's influence.
Nearly 20 content creators were involved, with millions of impressions on social medias and a resounding success for this first edition.
Influencer Campaign + Event Activation
YaniSport x JABRA
Sound performance for runners
An authentic collaboration led by our agency, in which Yanis, a recognised coach and creator of adventures, shares his experience in real-life conditions with Jabra Elite 8 Active earbuds - comfort, resistance and immersion at the heart of the effort.
As well as creating digital content, Yanis went to meet Run In Lyon participants on the Jabra stand, to get closer to them and reinforce the event activation of the Run In Lyon x Jabra partnership.
Influencer Campaign
House of Runners x A.S.O
An iconic run in the City of Lights - Schneider Electric Marathon de Paris
In order to bring an international exposure to one of the most iconic race in the world, we gathered content creators from all over Europe to come run the Schneider Electric Marathon de Paris in 2023, 2024 and 2025.
A unique opportunity for some of them to run their first marathon, come to Paris for the first time or get a chance to score a new PB.
For us, this is the opportunity to leverage the event's notoriety and attractiveness internationally.
Event Activation
Oysho - Place de la Madeleine
Oysho Running Club : a new breath of sport and style in Paris
To support the opening of Oysho's flagship store on Place de la Madeleine in Paris, and the launch of their Parisian running club, we worked with the Spanish brand to produce content and amplify their message through influencer marketing.
Combining performance, fashion and community, Oysho is strengthening its sports positioning in France!
Content Production + Influencer Campaign
Let's run together!
Wether you have a project in mind or just want to chat about your next PB,
don't hesitate to reach out!
