Where Running Meets Influence
House of Runners is your easy access to the running & trail community.
Make noise through the ones that the running sphere trust!
Your international
influencer & communication agency specialised in running & trail.
We manage influencer campaigns and have developed a unique tool to enable brands, institutions and event organizers to connect with their perfect targeted audience.
Running & trail
content creators
We have developed an all-in-one structure to finally allow you to connect easily with the running & trail talents you really need. We match datas with a human work to get the best possible results.
> 1 000 passionate creators
With years of working in the field, we have built a strong database of over 1,000 talents (content creators, athletes, celebrities) active in running & trail.
Target the right audience
Our tool includes very specific criterias for your research: level of running, focus on running in their communication, location, gender, social medias datas...
Human values
We know that datas is not the only key to success. We bring human values and resources to it, making sure the campaigns are being managed professionally and with positive relationships.
International
House of Runners helps you to connect with talents from all across the world. If you aim for your race and brand to be known internationally, we are here for you!
You are a content creator and have a specific project in mind,
Let us know
What we do
Influencer campaigns
Our expertise in running & trail allows us to craft influencer campaigns that are both impactful and authentic.
By understanding runners’ needs, habits and motivations, we select the right profiles and design activations that go beyond visibility — creating genuine connections and trust between brands and the community.
What brought them to us
"We have partnered with a running event and want to make the most out of it"
“We have developed a product for those who start running and want to connect with them”
"We have been involved in running for years and want to make something different, any idea?"
Event activation
Running & trail events are thriving.
The real challenge? Standing out, reaching new audiences, and ensuring partners get real value from the experience.
With years of expertise across major races, we activate the right levers to grow visibility, engage communities and build credibility.
Some of the events we’ve recently supported: Schneider Electric Paris Marathon, Run In Lyon, Harmonie Mutuelle Semi de Paris, 10K adidas…
Product seeding / testing
The running community is one of the most active on social media.
They trust specialized creators for guidance, inspiration and credibility.So when it’s time to launch a new product, there’s no better way than putting it straight into the hands of the people they already believe in.
“We will release soon a new pair of running shoes, for roads, for women running occasionally. Can you help?”
“Testing is believing! Can you help us to organize a moment where running creators test our new headphones?”
Content production
Content is key — but in running, credibility matters most.
To connect with the community, content must respect the sport, its rules and its values.
At House of Runners, we produce everything in-house: events, campaigns, social media.
And because some of our running talents also work behind the camera, every story we tell is grounded in authenticity.
Who we are
House of Runners is an influencer and communication agency fully dedicated to running & trail.
Why building something specific to the running industry ? Because both running and digital have been experiencing exceptional growth. After years of experience in the field, we decided to structure our work to support brands, institutions, and events that bring this community to life.
Running content creators inspire, motivate, and guide thousands of enthusiasts every day. Our mission: to enhance and professionalize these relationships, building authentic and impactful collaborations.
Our expertise combines influence, data, and a deep passion for running. Our ambition is simple: to encourage more people to take up the sport, improving both physical and mental well-being.
House of Runners was founded by Martin Leroy, a sports industry professional with over 12 years of experience, and Farid Boumkais, a former elite athlete and athlete manager for nearly 15 years.
We are part of House of Stories and the 4Success Group, a leading player in endorsement in France and across Europe.
Running inspires us. Connecting drives us.
>620M
runners in the world, where each country has its own running culture.
46%
of the runners follow running content creators on social medias.
82%
of runners consume running related content on social medias.
>10 years
of our experience in the sports industry and connected to running activations.
Case studies
The 100m HiPRO
HiPRO pushes the boundaries with a unique race in Montmartre
Take one of the iconic events of Paris 2024, the 100m. Add an extra dose of challenge and you get the 100m HiPRO. A unique race, open to the public, on the steps of Montmartre.
In co-creation with agencies La Fourmi and Magic Garden, we were in charge of all the event's influence.
Nearly 20 content creators were involved, with millions of impressions on social medias and a resounding success for this first edition.
Influencer Campaign + Event Activation
YaniSport x JABRA
Sound performance for runners
An authentic collaboration led by our agency, in which Yanis, a recognised coach and creator of adventures, shares his experience in real-life conditions with Jabra Elite 8 Active earbuds - comfort, resistance and immersion at the heart of the effort.
As well as creating digital content, Yanis went to meet Run In Lyon participants on the Jabra stand, to get closer to them and reinforce the event activation of the Run In Lyon x Jabra partnership.
Influencer Campaign
House of Runners x A.S.O
An iconic run in the City of Lights - Schneider Electric Marathon de Paris
In order to bring an international exposure to one of the most iconic race in the world, we gathered content creators from all over Europe to come run the Schneider Electric Marathon de Paris in 2023, 2024 and 2025.
A unique opportunity for some of them to run their first marathon, come to Paris for the first time or get a chance to score a new PB.
For us, this is the opportunity to leverage the event's notoriety and attractiveness internationally.
Event Activation
Oysho - Place de la Madeleine
Oysho Running Club : a new breath of sport and style in Paris
To support the opening of Oysho's flagship store on Place de la Madeleine in Paris, and the launch of their Parisian running club, we worked with the Spanish brand to produce content and amplify their message through influencer marketing.
Combining performance, fashion and community, Oysho is strengthening its sports positioning in France!
Content Production + Influencer Campaign
Let's run together!
Wether you have a project in mind or just want to chat about your next PB,
don't hesitate to reach out!
What's my pace ?!
